AI Insights · Timothy · January 2022
Top 5 Health and Fitness Apps on iOS in Australia: Q4 2021
Discover the performance trends of the top health and fitness apps on iOS in Australia during Q4 2021, including insights on downloads, revenue, and active users.
Throughout the fourth quarter of 2021, health and fitness apps on iOS in Australia showed varying trends in downloads, revenue, and active users. Here’s a detailed look at the performance of the top five apps in this category.
MyFitnessPal: Calorie Counter experienced fluctuations in weekly revenue, peaking at around $104K in late October and early November. Weekly downloads showed a gradual decline, starting at approximately 11K in early October and dipping to around 6K by mid-December, before a slight increase to 9.7K in the last week of December. Active users varied, with a noticeable drop from 250K in late September to 206K in late December, before rebounding to 259K.
Flo Period & Pregnancy Tracker had consistent weekly revenue, hovering between $61K and $78K throughout the quarter. Downloads saw a slight decline from 7.9K in late September to 6.3K in early December, then spiked to 9.6K in the final week of December. Active users remained relatively stable, with minor fluctuations around the 290K mark.
Calm demonstrated a declining trend in weekly revenue, starting at $74K in late September and decreasing to $51K by the end of December. Downloads fluctuated, peaking at 5.3K in early October and then dropping to 2.5K in early November, before rising to 6.9K in the last week of December. Active users showed minor variations, maintaining an average of around 58K to 61K throughout the quarter.
Headspace: Sleep & Meditation saw a peak in weekly revenue at $67K in mid-October, with a general decline to $48K by the end of December. Downloads started at 6.6K in late September and gradually decreased to 4.3K by the end of December. Active users ranged from 35K in late September to 31K by the end of December, showing a slight downward trend.
Sweat: Fitness App For Women experienced varied weekly revenue, peaking at approximately $80K in late November. Downloads showed an upward trend towards the end of the quarter, rising from around 2.1K in late September to 2.7K in the last week of December. Active users also increased, starting at 11K in late September and reaching 12K by the end of December.
For more detailed insights and data, visit Sensor Tower.
